In 1893, the Reading Company built a passenger terminal and its company headquarters at this location in downtown Philadelphia to better serve its customers and compete with the PRR. Today, thanks to preservation efforts, the head house survives and serves as the entrance to the Pennsylvania Convention Center (as well as additional hotel space for the neighboring Marriott Hotel). The train shed became its Grand Hall and ballroom, with meeting rooms and a hallway while the remaining space on the concourse level was turned into retail space, anchored by the Hard Rock Cafe. Below, the Reading Terminal Market thrives and passengers have access SEPTA's Market East Station. The Reading Company name adorns the balcony above the guitar and the train shed is visible at the bottom left.